The International Festival of Films on Art - 38th edition from March 17 to 29, 2020

Plakat - The Birth of Modern Advertising

Italy | 2018 | 54 min
German, English | Subtitles in English
Music: Pasquale Catalano
Cinematographer: Eugenio Persico
Director: Adolfo Conti


Canadian Premiere

A historical documentary on the birth and evolution of modern advertising through the careers of three pioneers of advertising poster design: Lucian Bernhard, Ludwing Hohlwein, and Julius Klinger.


Adolfo Conti

Adolfo Conti is a filmmaker and writer with a distinguished track record in culture documentaries.
He begun working as assistant director in all kinds of productions: films, TV programs, news broadcasts, high-definition programs.
He has been directing documentaries and television programs since 1997.
In 2008 he became shareholder and manager of Doc Art.
Filmography | Plakat, the birth of modern advertising (2017) ; Little Black Dress (2016) ; Paul Poiret. The King of fashion (2013) ; René Gruau : Painting Fashion (2012) ; The years of the lost images (2012) ; Looters of the Gods (2011)

View the trailer

Plakat - The Birth of Modern Advertising (Bande-annonce) from FIFA on Vimeo.

Screenings playing this movie